Ray Ban - Bright Light
“Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.”
by Michal Sitkiewicz
Starbucks - Early Bird
Every morning we duel with the snooze button and usually end up running late. Now Starbucks adds a little extra to its coffee to help you win your morning battle.
Mate Nagy - matenagy.com
Jesper Eriksson - firstclassriot.com
Scandinavian Airlines: Couple Up to Buckle Up
“Scandinavian Airlines recently launched the ‘Couple Up to Buckle Up’ 2 for 1 campaign that used two unique QR codes across every touch point (emails, facebook app, banners, print ads .etc).
Couples would each scan the QR code assigned to them, which would sync their half of a video based offer (if they user is smart enough to scan/play at the same time) and reveal the discount code split across both screens.
Created by CP+B.”